Below is the very long list of work by Creative Director Alvin Chia, where his ideas have been brought to fruition.
While we take some time to upload all the visuals of the featured projects below, and in order not to disappoint you, we have a put together a small but growing selection of their images for you HERE.
2019 onwards
- Our Creative Director has branched out into fashion styling, personal shopping, working exclusively with select Parisian brands at Chadstone Shopping Centre, building a portfolio of fashion styling clients of Australian, Chinese and European backgrounds.
2018
- Marketing collaboration with public relations agency Papermill Media and property developer Goldenage Group, influencer/Instagram content creation for luxury apartments 85 Spring Street Melbourne
- Conceptualised and coordinated the Mother’s Day Wine Sampling event and promotion with The Local Drop at hair salon Rakis on Collins
- Initiated, executed the English – Chinese translation and launched the Chinese language landing page for Melbourne hair salon Rakis on Collins at http://www.rakis.com.au/cn with the salon’s website developer
- Coordinated the participation of Melbourne hair salon Rakis on Collins, as the designated hairdressing team in the exclusive event Hermès at Work during Virgin Australia Melbourne Fashion Festival (VAMFF)
- Created, conceptualised and executed the pop up artist studio event at hair salon Rakis on Collins with NGV Top Arts 2017 featured artist Brendan Hartnett
- Designed and coordinated the printing of postcards as marketing material for NGV Top Arts 2017 featured artist Brendan Hartnett, for his in-salon exhibition at hair salon Rakis on Collins
2017
- In-salon promotional material for hair salon Rakis on Collins, promoting the salon’s entries for L’Oréal Colour Trophy Australia
- Pop up stand coordination and LIVE hair demonstration by Creative Director Chris Geracitano for hair salon Rakis on Collins, for the Melbourne Spring Racing staff event at engineering company Aurecon
- Appointment/collaboration with Jeena & Saacs Real Estate for the management of both the Ideas Dispenser Concept Studio and Heritage Studio
2016
- Copywriting for Jorge Viota of Jorge Viota Hairdressers and Barbers in Brunswick East, for the marketing material of his participation in the Natulique hair show in London
- Copywriting for the new website of a hair and makeup artist Maria Gullace, based in Melbourne
- Creator of the Ideas Dispenser Heritage Studio Unit 107, 501 Little Collins Street in Melbourne, launched 24 February 2016
- Valentine’s Day Gift Guide blog post for Emporio Armani Chadstone, Melbourne
2015
- Christmas Gift Guide blog post for Emporio Armani Chadstone, Melbourne
- Copywriting, collections review/blog post and social media postings for Paris based women’s wear fashion label IFWECANNOT BETOGETHER by Claudia Fratini
- Social media marketing campaign and blog post “Jorge Viota Hairdressing: Small business, big on local community engagement” for Jorge Viota Hairdressers in Brunswick East
- Ongoing management of the Ideas Dispenser #ConceptStudio Unit 911, 268 Flinders Street Melbourne, including the creation, copywriting of its microsite and marketing direction of related online advertising on realestate.com.au and domain.com.au in conjunction with the apartment’s appointed real estate company.
2014
- Creator of the Ideas Dispenser #ConceptStudio Unit 911, 268 Flinders Street Melbourne, a unique rental property/B&B in Melbourne CBD, undertaking the styling, sourcing of furniture, accessories and makeover of the original student accommodation studio apartment.
- Copywriting of print brochures for new real estate company in Melbourne, including creation of brand tagline
2013
- Writer of style advice column in Style:Men, August and October 2013 issues
- Writer of “Make it work” style advice column in Style:Men, June 2013 issue, Singapore
- Writer of “Hair apparent” style advice column in Style:Men, May 2013 issue, Singapore
- Writer of “Sexy without undressing” style advice column in Style: Men, April 2013 issue, Singapore
- Project managed the creation and launch of a Southeast Asian edition of FHM magazine’s 2013 Calendar app for Android devices, the first of its kind in the region
- In-store Spring/Summer 2013 fashion presentation and styling workshop for ck Calvin Klein, Singapore
- In-store fashion presentation and styling workshop for TUMI, Singapore
- In-store shopping party and opening of La Senza, Singapore
- In-store styling workshop for Spring/Summer 2013 Marc by Marc Jacobs, Singapore
- Production and coordination for a digital fashion look book partnering DKNY, Vivienne Westwood for a fashion show at a major shopping mall, Singapore
- Execution of photo wall at a major shopping mall, Singapore
- Digital and social media marketing for Spring/Summer preview fashion event for major shopping mall, Singapore
- Created and launched the first e-newsletter for Style magazine, Singapore
2012
- Writing of voiceover script for the promotional YouTube video for Delmira Homes, a home design, building and construction company in Wellington, New Zealand
2011
- Additional copywriting for website of Delmira Homes, a home design, building and construction company in Wellington, New Zealand
- Copywriting for print ad of a technology company in the Masters Series concert program of the West Australian Symphony Orchestra
- Copywriting for a targeted seat drop of a technology company during one of the concerts by the West Australian Symphony Orchestra
- Creative direction for print ad of a technology company in the ADMA Forum 2011 conference guide
2010
- Copywriting and Chinese to English translation of special Xmas menu for chain of bakery in Asia
- Copywriting for the new website of Delmira Homes, a home design, building and construction company in Wellington, New Zealand
- Contribution to photography of a Melbourne travel story in Lianhe Zaobao, Singapore’s Mandarin national daily, published on 27 August 2010
- Copywriting and Chinese to English translation of new yoghurt fruit drink menu for ToastBox, Singapore
- Brand and marketing consulting for an exciting new food institution in Melbourne, currently work in progress.
- Research and photography of full-length feature story on Auckland for MyPaper, a bilingual newspaper in Singapore, published on 7 October 2010
- Research, photography and English to Chinese translation of double page feature story on Melbourne’s vintage fashion scene for MyPaper, a bilingual newspaper in Singapore, published on 14 July 2010
- Adaptation of above fashion story published on www.omy.sg, August 2010
- Logo and business card revamp for a construction company in Indonesia
2009
- Doletha Home and Cleaning, brand and logo revamp, print production of business cards
- ‘It’s in everything we do’, creating the brand tagline for Optimising, a search engine optimising company
- Editing of website content for Optimising
- Health and Fitness industry DM for WebCentral
- Beauty industry DM for Melbourne IT
- ‘3 tips to make customers love you back’, Valentine’s Day e-newsletter for Melbourne IT
- ‘Slip Slop Slap Brand Protection’, Online brand protection edition of e-newsletter for Melbourne IT
- Online Export Passbook, tips for global online trading eBook for Melbourne IT
- ‘Good Neighbours”, email campaign promoting New Zealand domain names for Melbourne IT
- ‘8 dos and don’ts for trading with China’, tips to enter the Chinese market e-newsletter for Melbourne IT
- ‘Speed up online’, Easter email marketing campaign for Melbourne IT
- Project Manager for Melbourne IT’s tradeshow stand at BusinessWeek 2009 Melbourne
- Online marketing seminar for Enterprise Energise Festival in Melbourne for small businesses, Project Manager for Melbourne IT
2008
- ‘From MySpace to My Marketplace’ , editing of feature article by James Richardson for Anthill Magazine
- ‘Lost in Space’, Blacklisted by Google e-newsletter for Melbourne IT
- ‘Enter the Dragon’s Domain’, Chinese New Year e-newsletter for Melbourne IT
- ‘Ready, Set and Google’, Pay-per-click print ad for Melbourne IT
- ‘The Building Blogs of Success’, Focus on blogs edition of e-newsletter for Melbourne IT
- ‘Get more than a song for your loose change’ DL insert promoting website design for Melbourne IT
- ‘The FaceBook that launched a 1000 ships’, Focus on social networking edition of e-newsletter for Melbourne IT
- ‘Butting out the online competition’, article about Smokenders, a quit smoking program and their online marketing success, for e-newsletter for Melbourne IT
- Search Engine Marketing A5 sized print brochure, Melbourne IT
- WebAsia A5 sized print brochure, Melbourne IT
- ‘Race for China’, Olympic themed e-newsletter, focus on Chinese domain names, Melbourne IT
- ‘Giving Tough Times the Finger’, GFC themed Pay-per-click email marketing campaign
- ‘Can All Heroes Step Forward’ , GFC themed e-newsletter for Melbourne IT
- Tips to rescue your business from economic distress, GFC themed eBook for Melbourne IT
- ‘For Fast Acting Relief’, Pay-per-click advertising email campaign for Melbourne IT
- ‘How safe are your brands overseas?’, online brand protection email campaign for Melbourne IT
- Project Manager for Melbourne IT’s tradeshow stand at CeBIT 2008 Sydney
- Organising of quarterly Online Marketing Seminars for Melbourne IT
2006
- Australian Open 2006 Promotion for Carlton Crest Hotel Melbourne
- Designated Hotel Accommodation for Next Wave Festival 2006, for Carlton Crest Hotel Melbourne
- ‘Get High On Excitement’, Grand Prix 2006 Promotion for Carlton Crest Hotel Melbourne
- ‘Easter Eggxtravaganza with Cacao Chocolates Melbourne’, 2006 Promotion for Carlton Crest Hotel Melbourne
- ‘Beyond Convention”, Conference and Convention DL postcards for Carlton Crest Hotel Melbourne
2003
- ‘Secretarial Scent-iments’, Secretary’s Week press release for Swissotel Merchant Court, Singapore
- ‘Rice to the Occasion’, Dragon Boat Festival press release for Swissotel Merchant Court, Singapore
- Coordination for food photography, Ellenborough Market Cafe for Swissotel Merchant Court, Singapore
- Project Manager for Urban Legend Fashion Photography Exhibition and Photography Book for Wizards of Light Photography Singapore
- Press release for Urban Legend Fashion Photography Exhibition and Photography Book for Wizards of Light Photography Singapore
- Copy editor for Urban Legend Fashion Photography Book for Wizards of Light Photography Singapore
- Nokia Asia Pacific Fashion Phone product photography, Account Manager for Wizards of Light Photography Singapore
- Nokia Asia Pacific Video Camera product and lifestyle photography, Account Manager for Wizards of Light Photography Singapore
- Wallpaper* Magazine Interiors Photography, Account Manager for Wizards of Light Photography
2002
- Metropolis shopping catalogue for Metro Department Store, Singapore, copywriting and photography coordination
- Metro Department Store, Sengkang branch store opening, Project Manager
- The Art of Gourmet Living promotion for Paragon Shopping Centre Singapore, copywriting and coordination
- The Art of Gourmet Living foyer installation for Paragon Shopping Centre Singapore, Project Manager
- Live statues and food sampling installation for The Art of Gourmet Living promotion for Paragon Shopping Centre Singapore
- Spring promotion for Paragon Shopping Centre Singapore, copywriting and coordination
- Spring foyer installation for Paragon Shopping Centre Singapore, Project Manager
- Copywriting for Scotts Shopping Centre Season Parking Coupon Singapore
2001
- ‘Skim Inprint’, Book review, CREAM magazine Singapore
- ‘Skim Onscreen’, Movie review, CREAM magazine Singapore
- ‘What Music’, Music review, CREAM magazine Singapore
2000
- ‘Storm in a teacup’, Food trend feature article, CREAM magazine Singapore
- Fango Mud Body Masque review, CREAM magazine Singapore
- ‘Life Wire’, Product/Technology review, CREAM magazine Singapore
- ‘When Harry Made Sydney’, Architecture feature on Harry Seidler, CREAM magazine Singapore
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